The Brand Education is a strategic branding agency targeting universities globally, developing marketing activations to drive student engagement. As part of their launch, I was brief to produce a new B2B website to help simplify the sales funnel and drive enquiries for the brand. Additionally, I developed all social assets, brand guidelines and print assets for the marketing and sales teams.
To start the process, I researched examples of brands with a bold and bright visual identity to drive cut-through in a crowded market.
The wireframes were established based around the desire to drive instant conversion above-the-fold and provide more detailed information through scroll. Additionally, there was a need for a simplified menu / other pages, which were incorporated into the wireframes.
Building on the base of their existing logo and two-colour palette, I progressed the brand giving it a more vibrant and distinctive look. I brought in a punchy yellow to offset the other colours, and a mixture of photography and line illustrations to complement the logo. I also created icons to resemble the eye logo, and uploaded and edited the existing site using WordPress.