Campus Society was gearing up for a new app and infrastructure deployment. As part of this, the brand needed a complete overhaul to be more aligned to Gen Z students. I was tasked with developing a new brand identity and image.
The Campus logo is composed of a logotype set in black italic and light italic. The horizontal logo is the primary logo and will be used in all instances. It was developed with popular Gen Z brands in mind, such as Supreme, ASOS and Nike.
I developed the Campus Society colour palette based around a primary set of core colours, used for all branding / ID items - black, white and red - as well as a secondary set of colours that could be used across other assets. The secondary colours provided strong pops of colour that the audience liked.
The core Campus Society photography was themed around ‘glamourous reportage’. The attitude is happy, positive, bold, confident, edgy, sharp, fun, irreverent, and spontaneous, and references parts of a students life. The art direction is inspired by fashion photography and current social media trends. We used images of groups and individuals depending on the subject of the message.