IGN Entertainment is a world leader in games and entertainment media. Working under the Creative Director at Concise, I was tasked with developing media assets for the Witcher 3 game. All assets had strict brand guidelines and approval processes.
I developed wireframes for the Witcher 3 banner takeover content which included many animated banner ads and Witcher 3 original character assets.
I then created a range of assets and worked collaboratively with the animators who brought it to life, as well as the developers who published the HTML5 banners and pre-roll video portions.