Joey Wears (now Just Wears) is an innovative, cheeky and disruptive e-commerce brand providing super comfortable and sustainable underwear for men. This project required me to design a new look and style for their e-commerce website, improving the user experience and sales conversion.
I researched other e-commerce brands, and these particular examples have really utilised colour to make their websites stand out from the crowd. The shades, gradients and color palettes used in these sites is what makes them remarkable and a great inspiration / reference.
Initially focusing on wireframing a single page template, this was then progressed to a fully customisable ecommerce website using WordPress.
A bright bold design with vibrant colors, and quirky illustrations.