Experience
Lead Product Designer
- The Telegraph, June 2022 - December 2024
The Telegraph is a prominent British media group with assets including newspapers, apps, and digital content.
While working at The Telegraph, I increased Telegraph Puzzles subscribers by over 50% and grew daily active users by 30% through a complete redesign of the web and mobile apps. To further drive player retention and engagement, which rose by 40% and 25% respectively, I created a streaks and achievements system that rewarded consistent play. I also developed and launched two new puzzles, Panagram and Sorted, which contributed to a 15% boost in daily usage.
In addition to introducing new content, I focused on enhancing existing puzzles with improved features and greater accessibility, elevating the overall user experience. I also revamped the puzzle completion screen to make it easier for players to transition to additional puzzles, resulting in an 18% increase in continued play. Beyond puzzles, I launched the podcast “The Daily T” and a new audio platform, which together drove a 22% rise in cross-platform engagement.
Lead Product Designer
- CAROL Bike, September 2020 - May 2022
An AI-powered exercise bike that uses science-backed technology to optimise performance and health benefits.
While working at CAROL Bike, I increased revenue by 25% through a comprehensive website redesign that featured updated branding and improved e-commerce flows. I also boosted user engagement by 30% in the app and on the bike tablet by introducing new product features, including a custom workout builder, sharing functionality, and overlays for third-party applications.
Additionally, I drove a 15% increase in subscriptions by designing and launching a new subscription membership offering. I shipped all designs by working closely with engineers and stakeholders to ensure thorough product testing and a smooth rollout.
Lead Product Designer
- London Projects, January 2020 - August 2020
Industry-leading luxury refurbishment. Owner of proprietary products for construction site efficiencies.
While working at London Projects, I delivered a 40% increase in task completions and a 25% reduction in support queries by developing a simplified user experience and improved processes for internal tools. I led the product vision and strategy, aligning stakeholders around a clear design direction and rationale.
I created all user flows, information architecture, sketches and wireframes, visual design, and prototypes. I also managed design iterations based on feedback and reviews, carefully evaluating the design throughout the development cycle to ensure a high-quality final product.